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Since 2011, the Adventure Ride had been a favourite amongst the bike riders. It gave them the opportunity to be outdoors and "destress" with great company and in the Namibian wide open space.
Companies were given the unique opportunity to be a part of the Adventure Ride by contributing to the event. Ther logos were then displayed on the Nampharm delivery truck on a daily basis. During the event, the logos were displayed on the bikers'' shirts, bikes and back-up vehicles, hence giving a huge mileage to these brands as the team rode throughout Namibia.